Texas Tech Partners With TeamAltemus, Anomaly Group for NIL Education

LUBBOCK, Texas – Committed to being on the forefront of the name, image, and likeness (NIL) landscape, Texas Tech Athletics has partnered with TeamAltemus and Anomaly Sports Group to bring nationally-recognized protective education to student-athletes. 
TeamAltemus, along with Anomaly Sports Group, will engage in several NIL protective education sessions, including multiple ones during the month of September. The purpose of “NIL Protective Education” is to continue to educate student-athletes on how to navigate the new NIL environment effectively and securely as young businesspeople. 
“Texas Tech is providing its student-athletes with the best resources to help them engage in NIL while simultaneously building a strong foundation for their professional lives after graduation,” said TeamAltemus CEO Courtney Altemus. “We are thrilled to help Texas Tech Athletics empower student-athletes with information and tools to help them effectively navigate NIL!”
Beginning immediately, TeamAltemus and Anomaly will conduct workshops educating student-athletes regarding NIL decision making and due diligence processes before then adding follow-up sessions on campus around budget techniques, tax information, contract negotiation and other business “best practices.” In addition, Texas Tech student-athletes will have access to the TeamAltemus and Anomaly educational library where they can view micro-learning educational sessions on their personal devices.   
“Our guys had the opportunity to go through the first session with TeamAltemus last week,” said Associate A.D. for Football Administration Antonio Huffman. “It was engaging, informative, and is another step in our student-athletes maximizing this new NIL environment.  I’m looking forward to our next session with TeamAltemus and Anomaly”.
TeamAltemus and Anomaly will provide NIL resources to assist student-athletes with the tools to protect their NIL and the money generated from it, while educating on questions to ask throughout the process of NIL and potentially selecting a marketing representative. TeamAltemus uses their proprietary DDMC (decision-making, due diligence, money, contracts) methodology to ensure NIL knowledge begins to provide student-athletes a solid understanding of the landscape to empower them to be confident in choosing, pursuing, and managing their NIL opportunities.
“We are excited to partner with Texas Tech in delivering real-world, practical education around NIL to student-athletes across all sports, both virtually and in-person,” said Anomaly Sports Group President Luke Fedlam. “For our initial virtual workshops, the student-athletes have been incredibly engaging and high-energy, and we look forward to being on campus with them soon.”
Finally, Texas Tech Athletics is encouraging student-athletes to take advantage of on-campus resources, such as Student Legal Services for basic contract review. Texas Tech Student Legal Services provides legal advice and counsel on a variety of legal issues and can be a great resource for student-athletes new to contracts or representative agreements.